The following are some examples of experiments you can do:
- Determine which ad type performs better than the other: text ads vs text and image ads
- Evaluate the impact of different color schemes on your ad performance
- Analyze the outcome of ad category blocking
Once the data collected is sufficient, that is indicated by 95% confidence level (5 blue dots), choose the winner of the experiment. The status of your experiment will then change from ‘running’ to ‘completed’. AdSense will then stop splitting the traffic and collecting data.
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